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How our business works

We provide protection and savings opportunities to our customers, social and economic benefits to the communities in which we operate, jobs and opportunities to our employees, and long-term value for our investors. By offering security, pooling savings and making investments, we help to drive the cycle of growth.

What we do and how we do it

Leverage asset management capabilities to generate value for our customers and shareholders

Life insurance

Prudential provides savings, protection and retirement products, which offer security for individuals and benefit societies


Operate in markets with suitable demographics and opportunities


Design products that meet our customers’ savings, income and protection needs

Brands and distribution

Develop trusted brands and effective distribution channels that enable us to better understand and service customers’ financial needs


Invest customers’ savings in a way that reflects their personal needs and risk tolerance. Provide financial protection to customers for adverse events


Generate value for shareholders
through being rewarded for managing customers’ savings and through insurance profits from the protection given to policyholders

Asset management

Prudential helps customers to grow and protect their savings and investments


Operate in suitable markets and identify investment opportunities with attractive risk-return profile


Offer valued and innovative products underpinned by good investment performance

Brands and distribution

Trusted brands, market span and strong distribution links help us to attract new monies and retain existing assets


Generate valuable returns for our customers through good investment performance


Generate value for shareholders through fee income from managing growing funds under management

Delivering for our stakeholders

We create financial benefits for our investors and deliver economic and social benefits for our customers, employees and the societies in which we operate


  1. On a Statutory (Pillar 1) basis.
  2. Total shareholders’ return represents the growth in the value of a share plus the value of dividends paid, assuming that the dividends are reinvested in the Company’s shares on the ex-dividend date.


Providing financial security and wealth

24m life customers worldwide


Growing dividends and share price performance enhances shareholder value

173% total shareholders’ return2 achieved since 2010


Providing an environment with equal opportunities, career potential and reward
means that we have the best people to deliver
our strategy

23,047 employees worldwide


Supporting societies where we operate, through investment in business and infrastructure, tax revenues and community support activities

£19.6m total community investment spend


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Measuring our performance

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