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Our strategy and operating principles

Our strategy is designed to create sustainable economic value for our customers and our shareholders. It is focused on three long-term opportunities:

  • The significant protection gap and investment needs of the Asian middle class;
  • The transition of US baby boomers into retirement; and
  • The UK ‘savings gap’ and ageing population in need of returns and income.

Our strategy is underpinned by a set of key operating principles

Show all operating principles

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How our business works

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